Many Environmental Funds were eager to share their communications materials in this Tool Kit. Many EFs plan their communications carefully to define target audiences, understand what is important to these, and then craft compelling messages that express the value of the institution. Most of these materials are beautifully produced with gorgeous photos depicting unique natural marvels in each country. However, text-driven concise explanations are also included, as they are lower cost, easily updated and often serve as the first communications material for incipient EFs. Environment Funds are also becoming increasingly sophisticated in their use of their web sites as communications tools.